Fever Pitch World Cup Fan Park
This summer ITV are celebrating the emotional rollercoaster of the 2014 Brazil World Cup. For the duration of the tournament the ITV Fever Pitch fan park in Manchester will be the centre of our World Cup celebrations. With live screenings and International Beach Soccer matches, it promises to be an exhilarating day out.
A modular branding system was devised to work across all consumer touch-points, depicting 32-colour picked logos representing each nation taking part in the World Cup.
Brace yourself. It's going to be emotional.
Digital Outdoor Advertising
Digital Outdoor Advertising
ITV Fever Pitch Logotype
The 32 competing countries represented with their own colour picked logo
The 32 competing countries represented with their own colour picked logo
Fever PItch Colour Palette
Six key transitional components
All the components combined create a unique modular system
Detail of the patterns and texture
Country relationship to the master brand
Example branding
Event Perimeter Boards
Artist Impression
Site Preparation
Coronation Street stars Hayley Tamaddon and Ian Puleston-Davies enjoy a kickabout as 450-tonnes of sand is delivered as ITV began work on its World Cup fan park in Manchester.
Perimeter Board Advertising
Promoting ITV Fever Pitch during Soccer Aid, the football charity event held at Manchester United's Old Trafford that has helped raise over £15 million in aid of UNICEF.
Press Board
Perimeter Boards
View from the Stands
Brace yourself. It's going to be emotional.
